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'Dick in a Box' | ||||
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Single by The Lonely Island featuring Justin Timberlake | ||||
from the album Incredibad | ||||
Released | December 16, 2006 | |||
Format | Digital download | |||
Genre | Comedy, R&B | |||
Length | 2:41 | |||
Label | Universal Republic | |||
Songwriter(s) | Andy Samberg, Akiva Schaffer, Jorma Taccone, Asa Taccone, Justin Timberlake, Katreese Barnes | |||
Producer(s) | Jorma Taccone, Katreese Barnes, Asa Taccone | |||
The Lonely Island singles chronology | ||||
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Justin Timberlake singles chronology | ||||
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'Dick in a Box' is the debut single by American comedy troupe The Lonely Island, featuring singer Justin Timberlake. The song and music video debuted on Saturday Night Live as an SNL Digital Short on December 16, 2006. The video depicts two early-1990s R&B ballad singers Andy (Andy Samberg) and Raif (Timberlake) crooning a holiday song about making a gift for their girlfriends of their penises wrapped in boxes (strategically placed) topped with bows.
The song originated from Saturday Night Live executive producer Lorne Michaels, who asked Samberg to write a track to showcase Timberlake's singing abilities. 'Dick in a Box' was recorded in one night, while its corresponding music video was filmed the following day. After being screened by NBC executives for content, the short debuted less than a few hours later. In its original network airing, the word 'dick', a recurring word in the chorus, was bleeped 16 times.
Saturday Night Live producers made the decision to publish the uncensored version of the short online after its broadcast debut under the titles “Special Treat in a Box” or “Special Christmas Box”. Like its predecessor, 'Lazy Sunday', 'Dick in a Box' became a major viral hit on the Internet. It received a very favorable audience and critical reception. The song won the Creative Arts Emmy Award for Outstanding Music & Lyrics in 2007.[1] The popularity of the short led to ongoing collaborations with Timberlake in his succeeding SNL visits, in 2009 with 'Motherlover' and '3-Way (The Golden Rule)' in 2011.
- 4Sequels
Plot and style[edit]
The music video portrays two balladeers (played by Andy Samberg and Justin Timberlake) aka '2:30 AM,'[2] singing about giving Christmas gifts to their sweethearts (played by Maya Rudolph and Kristen Wiig, respectively). Each singer has a gift-wrapped box attached to his waist. The lyrics include step-by-step instructions on how to create the 'gift' (1: 'Cut a hole in a box', 2: 'Put your junk in that box', 3: 'Make her open the box... and that's the way you do it!'). They also sing about how a 'dick in a box' is better than other gifts and is suitable for any holiday or occasion. At the end of the film, they are both arrested and taken away by the NYPD, presumably for indecent exposure, after they bring their boxes 'backstage at the CMAs'.
The style of the video and the musical performance is inspired by early 1990s R&B/new jack swing acts like Color Me Badd, Jodeci and R. Kelly; The Lonely Island and Timberlake were fans of such acts while growing up.[3] The premise also resembles a scene in the 1982 Barry Levinson film Diner, in which Mickey Rourke places his penis inside a box of popcorn at a movie theater to win a bet,[4] and a scene in the 1980 Claude Pinoteau film La Boum, in which a junior high school student performs an identical act for fun.
Background[edit]
—Samberg, discussing Timberlake's influence on the song[3]
The song began development on the Tuesday before the show's airdate (December 12), when Saturday Night Live executive producer Lorne Michaels called Andy Samberg into his office and asked him to try to 'write something funny' to showcase the singing skills of Timberlake, both the host and musical guest.[5] The song featured was written and produced by Timberlake and Samberg, fellow Lonely Island members Akiva Schaffer and Jorma Taccone, Taccone's brother Asa Taccone, and associate music director Katreese Barnes. Samberg said the writing team originally came up with a different idea for Timberlake, but show honcho Lorne Michaels insisted they exploit his musical side. Taccone came up with the 'dick in a box' premise.[3] Samberg, along with Schaffer and Taccone, presented a rough draft of the song to Timberlake on Thursday afternoon, and, after reworking it to Timberlake's specifications, Samberg and Timberlake recorded the song in Samberg's office around midnight that night. According to Samberg, Timberlake 'didn't even blink' upon hearing the idea, and was immediately receptive to recording it.[3] Timberlake recalled that the musicians were 'laughing hysterically' during its production, and that the 'delirium of no sleep' contributed to the humor of the song.[6] Though his voice cracked a few times during recording and he was a bit nervous working with Timberlake, Samberg said his 'insanely' easygoing attitude put him at ease.[3] The duo spent much of Friday and Saturday filming the music video in and around New York City, and it was not until 4pm on the day of the show's broadcast — less than eight hours before the show was to go live — was the video in sufficient shape to be shown to the NBC executive responsible for late-night programming, Rick Ludwin.[5]
The show's producers had already concluded on their own that the video would have to be bleeped to be broadcast, but had a special request for Ludwin: they asked to be given permission to make the uncensored version available online. Ludwin's first instinct was that they shouldn't, but upon seeing the video with a representative from the NBC legal department, he found himself laughing and realized that those searching on the Internet specifically for the video would not be shocked.[5] The material was still touchy enough that Ludwin sought final approval for the Web version of the video from Kevin Reilly, the president of NBC Entertainment, and Jeff Zucker, chief executive of NBCUniversal Television Group, both of whom approved the idea. Another executive suggested that a disclaimer be placed before the Web-only version of the video that warned of its explicit content, a proposal that was immediately accepted.[5] The video was edited most of Saturday, in time for its television debut.[6]
Response[edit]
An uncensored version was made available on the Saturday Night Live website after the show was aired.[7]
NBC added the video to YouTube, where it received more than 28 million views. At least 18 additional copies were also posted to various YouTube and Google Video accounts,[8] bringing the total views to over 35.3 million.[9] It became a viral hit and one of the most viewed videos on YouTube at the time.[10] On October 21, 2007, NBC took down its YouTube channel in preparation for the launch of Hulu.[11]
On December 22, 2006, the Parents Television Council called on NBC to 'rethink its decision to post an uncensored version of a Saturday Night Live sketch on both its own website and YouTube'.[12] When the sketch aired on SNL, NBC bleeped out the word dick a total of 16 times.[13]
Some radio stations played the edited version as an unofficial single by Timberlake.[14] The version used was recorded from the SNL broadcast.
On September 8, 2007, the song won the Creative Arts Emmy Award for Outstanding Music & Lyrics.[1] After being notified of his Emmy win, Timberlake performed the song at his concert at the Tacoma Dome in Washington.[15]
David Jeffries called it 'The smart mimicry of teen pop' and highlighted it.[16]
At the Peoples' Choice Awards, Timberlake also made a reference to the song after winning the award for his single 'SexyBack' instead.
In an interview with Justin Timberlake and Andy Samberg in 2014, Billboard called the clip 'one of the most iconic musical moments in the show’s history' along with 'Lazy Sunday'.[10]Rolling Stone listed the skit number three on their '50 Greatest 'Saturday Night Live' Sketches of All Time'.[17]
Samberg and Timberlake's costumes are displayed at 'Saturday Night Live: The Exhibition'.[18]
Sequels[edit]
'Motherlover' | ||||
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Single by The Lonely Island featuring Justin Timberlake | ||||
from the album Turtleneck & Chain | ||||
Released | May 9, 2009 (broadcast) April 19, 2011 (single) | |||
Format | Digital download | |||
Recorded | May 7–8, 2009 | |||
Length | 2:49 | |||
Label | Universal Republic | |||
Songwriter(s) | Andy Samberg, Akiva Schaffer, Jorma Taccone, Drew Campbell, Asa Taccone, Justin Timberlake | |||
Producer(s) | No I.D., Justin Timberlake, Drew Money | |||
The Lonely Island singles chronology | ||||
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Justin Timberlake singles chronology | ||||
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Motherlover[edit]
'Motherlover' is the first sequel to 'Dick in a Box' by The Lonely Island, also featuring Justin Timberlake. It debuted on Saturday Night Live as an SNL Digital Short on May 9, 2009. The song finds the two ballad singers (played again by Andy Samberg and Timberlake) singing of their desire to have sex with each other's mothers (played by Patricia Clarkson and Susan Sarandon) as the ultimate tribute to Mother's Day. Set five months after the events of 'Dick in a Box', the video opens with the balladeers being released from jail, only to be faced with the quandary of what to get their respective mothers for Mother's Day.
The short was an effort between the two artists during a sleepless week of writing, recording and shooting before it aired. The song was written by The Lonely Island (Samberg, Jorma Taccone, and Akiva Schaffer) with Timberlake on the Tuesday before the short's premiere. Samberg and Timberlake recorded the song in an all-night session two days later, with a 20-hour video shoot commencing the next day. Schaffer began editing the footage early Saturday morning and only completed the short within minutes of its broadcast debut, finalizing the video while the show was already live.[19]
Released the day before Mother's Day 2009, the video was an immediate viral hit, in the same vein of its predecessor. The song was released as a single shortly before the release of The Lonely Island's sophomore record, Turtleneck & Chain.[20]
The song has two versions, which were both praised by David Jeffries of AllMusic.[21][22]
3-Way (The Golden Rule)[edit]
Parodies and homages[edit]
The band Incubus covered the song while on their 2006 Light Grenades Tour.[23]
Umphrey's McGee covered the song, complete with box props, as the first song of their encore on December 31, 2006 show at the Aragon Ballroom in Chicago, with percussionist Andy Farag contributing vocals in the Andy Samberg role and Brendan Bayliss singing Justin Timberlake's part. The multi-camera video is available on YouTube.[24]
In 'Koi Pond', the sixth season Halloween episode of The Office, Michael Scott (Steve Carell) dresses in a suit with a silk shirt and gold chains, with a box wrapped as a present attached to his waist.[25]
On an episode of The Ellen DeGeneres Show, DeGeneres performed a jingle for AQUA2GO water drink boxes to the tune of 'Dick in a Box'.[26][27]
Facebook created a virtual gift shop for Valentine's Day that included a box with a bow on top and a hole cut into one of its sides.[28][29]
A parody from the female perspective, Leah Kauffman's 'My Box in a Box', appeared on YouTube and has since been viewed over 4.5 million times.[30] On January 8, 2007, on Countdown with Keith Olbermann, Olbermann called 'My Box in a Box' the '#1 most viralest video' in the world. The video received press coverage in a wide variety of media, including Rolling Stone[31] and Cosmopolitan.[32]
The comedy show Brooklyn Nine-Nine starring Andy Samberg as the main character also references the song in its first season, in a scene in which Samberg's character Jake Peralta is called by one of his friends 'Jake in a box'.
The internet comedy series 'Web Zeroes' made a number of references during its initial episode in October 2009, beginning with the character Alex singing the 'step 1' line in response to a 'how' question.[33]
Charts[edit]
Chart (2009) | Peak position |
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Canada (Canadian Hot 100)[34] | 82 |
References[edit]
- ^ ab'2007 Creative Arts Emmy winners'(PDF) (Press release). Academy of Television Arts & Sciences. 2007-09-08. Archived from the original(PDF) on 2007-11-28. (page 10)
- ^Magazine, W (1 October 2011). 'Justin Timberlake and Amanda Seyfried'. wmagazine.com.
- ^ abcdeGil Kaufman (December 20, 2006). 'SNL Star Behind Timberlake's Raunchy Hit Hopes To 'Box' Up Full LP'. VH1. Archived from the original on June 29, 2011. Retrieved May 27, 2011.
- ^Gordon, Devin (2007-08-13). 'Is It Too 'Hot' In Here?'. Newsweek: 53. ([1])
- ^ abcdJaques Steinberg (December 21, 2006). 'Censored SNL Sketch Jumps Bleepless Onto the Internet'. The New York Times. Retrieved May 27, 2011.
- ^ ab'Timberlake On 'N Sync, Acting And Bringing Sexy Back'. NPR. October 6, 2010. Retrieved May 27, 2011.
- ^'Dick in a Box – Uncensored Version'. Saturday Night Live. NBC. Retrieved 2008-02-03.
- ^'NewTeeVee – Where to Find Good Video'. NewTeeVee. Archived from the original on 2011-07-11. Retrieved 2007-01-22.
- ^'Vidmeter All Time Top 100'. Vidmeter. Archived from the original on 2007-02-18. Retrieved 2007-07-11.
- ^ abMiller, James Andrew; Shales, Tom (September 5, 2014). 'The Secrets Behind 'Dick in a Box' & More: Andy Samberg, Justin Timberlake on the Viral Hits of 'SNL''. Billboard. Prometheus Global Media. Retrieved July 2, 2015.
- ^'NBC Pulls YouTube Channel'. ValleyWag. 2007-10-11. Archived from the original on 2009-05-05. Retrieved 2007-11-11.
- ^'PTC Criticizes NBC for Posting Uncensored 'Saturday Night Live' Sketch on the Internet' (Press release). Parents Television Council. 2006-12-21. Archived from the original on 2007-02-17. Retrieved 2007-08-01.
- ^'PTC Puts NBC on Naughty List'. Comcast News. 2006-12-22. Archived from the original on 2007-10-24. Retrieved 2007-01-18.
- ^'Timberlake and Samberg Follow 'Dick in a Box' With 'Motherlover''. Rolling Stone. May 11, 2009. Retrieved July 2, 2015.
- ^Hilton, Perez (September 9, 2007). 'He's A Winner Too!'. Retrieved 2007-09-09.
- ^Jeffries, David 'The Lonely Island: Incredibad'. AllMusic. Retrieved February 23, 2014.
- ^'50 Greatest 'Saturday Night Live' Sketches of All Time'. Rolling Stone. February 3, 2014. Retrieved September 17, 2015.
- ^Levere, Jane (May 30, 2015). 'Live From New York, It's 'Saturday Night Live: The Exhibition'!'. Forbes. Retrieved September 17, 2015.
- ^'MUSIC 'MOTHERLOVER' CO-CREATOR DESCRIBES THE MAKING OF RAUNCHY 'SNL' VIDEO'. mtv.com. 2009-05-12. Retrieved 2017-01-14.
- ^'The Lonely Island: Chattin' with Joni: Motherlover on iTunes!'. Thelonelyisland.blogspot.com. 2011-04-20. Retrieved 2012-02-13.
- ^Jeffries, David. 'The Lonely Island: Turtleneck & Chain'. AllMusic. Retrieved February 23, 2014.
- ^Greenwald, Andy (May 4, 2011). 'Music Review: Turtleneck & Chain (2011)'. Entertainment Weekly.
- ^'Incubus Setlist'. ncubus-online-view.com. 2007-09-05. Archived from the original on 2009-03-27. Retrieved 2007-09-05.
- ^Knopper, Steve (21 February 2014). 'Why Live Concert Streaming Has Yet To Take Off'. Retrieved 7 July 2016.
- ^Finn, Natalie (5 November 2009). 'The Office's Mock-Hanging No Laughing Matter for Mental Health Groups'. Retrieved 7 July 2016.
- ^'AQUA2GO Press Releases'. Esgee Enterprises. 2007-01-10. Archived from the original on February 4, 2007. Retrieved 2007-01-21.
- ^'Ellen's Aqua2Go Commercial'. Google Video. 2007-01-10. Retrieved 2007-01-21.[dead link]
- ^'Facebook Gift Shop'. Facebook. 2007-02-08. Retrieved 2007-02-07.(subscription access required)
- ^'20.png'. Facebook. 2007-02-08. Archived from the original on 2007-02-11. Retrieved 2007-02-09.
- ^Dean, Ashley (3 December 2007). 'Perfect gift, My Box in a Box'. Blast. Retrieved 7 July 2016.
- ^'My Box is in Rolling Stone'. Rolling Stone. January 2007. Retrieved 2008-02-03.
- ^'Cosmopolitan July '07: My Box is an Overnight Success'. Cosmopolitan. June 2007. Retrieved 2008-02-03.
- ^'Web Zeroes: Cast Aways'. Revision 3. 2009-10-07. Archived from the original on 2011-11-27. Retrieved 2011-06-20.
- ^'The Lonely Island Chart History (Canadian Hot 100)'. Billboard. Retrieved 2013-04-13.
External links[edit]
- Lyrics of this song at MetroLyrics
In an exclusive excerpt from the newly updated Saturday Night Live book Live From New York, Justin Timberlake, Andy Samberg and other key players break down two of the most iconic musical moments in the show’s history.
'LAZY SUNDAY'
The first breakthrough Digital Short featured castmembers Andy Samberg and Chris Parnell rapping about their quest to smuggle cupcakes into a matinee of The Chronicles of Narnia. Recorded and edited in just two days, 'Lazy Sunday' originally aired on Dec. 17, 2005.
ANDY SAMBERG, castmember: I started watching the show when I was 8 years old. When I started watching, it was people like Dana Carvey and Jon Lovitz and Phil Hartman, and then Mike Myers came in and obviously 'Wayne’s World' was huge for me. And then the next wave that impacted me the most was [Adam] Sandler, [Chris] Farley, [David] Spade and Chris Rock.
LORNE MICHAELS, executive producer: I guarantee you that Andy wanted to be Sandler.
COLIN JOST, writer-castmember: 'Lazy Sunday' was a huge hit. There hadn’t been people doing songs on our show that way probably since Adam Sandler. So it was a combination of a new style, editing it in a funnier and tighter way and also the music component, which was so strong on its own and was done so well.
AKIVA SCHAFFER, writer: We did 'Lazy Sunday' in December of 2005, and by the end of the weekend my brother emailed me and told me, 'Look at this place where you can watch it online.' Because at that point you couldn’t watch SNL clips online. NBC wasn’t putting anything online after it aired or anything like that. So I was just excited because it was Sunday and I hadn’t seen it since we had aired and I was like, 'Oh, I get to watch it again.' And that was YouTube. I have no idea to this day who posted it. And over the next week, as it became kind of a news story, everybody discovered the video and a lot of people discovered YouTube through the video. And it was by far the No. 1 thing on YouTube, but the numbers were not like, obviously, what they are today.
JORMA TACCONE, writer: Because 'Lazy Sunday' became so popular, I think we garnered a lot of trust from Lorne and that allowed us to do whatever we wanted to do. And also it wasn’t a huge risk because we weren’t spending a lot of money. 'Lazy Sunday' cost the amount of whatever we spent on videotape and taxi rides to the Upper West Side to go to a theater — cheaper than building sets for a sketch by far. We eventually started getting budgets and shooting things on better cameras and having crew, obviously. In fact, that happened pretty quickly.
SAMBERG: Up until the year before we got hired, we were still recording SNL on VHS tape so we could rewatch sketches we liked. People always joke to us about how we made YouTube huge, but I think we were more just fortunate in having incredible timing — that we happened to have something people really wanted to watch at the moment computers got fast enough to stream it.
TACCONE: So this was the beginning of wanting to see every week how popular something was, because for the first time I think we could quantify the popularity of something we had done in digital hits and downloads.
MICHAELS: And then NBC had the classic NBC reaction: [It] sued YouTube. It was suddenly on the front page of the business section [of] the [New York] Times, that this startup called YouTube was being sued by NBC. You know, you would think that somebody would have gone, 'Let’s just buy this thing or figure it out.'
NBC announced at every upfront some new digital strategy, but they didn’t have any strategy, obviously, and I wanted SNL.com. I said, 'It’s idiotic. No kid goes to a corporate site and looks for a show.' But they were so fierce about it — 'We’re building our synergistic NBC.com.' And so we weren’t allowed to break away. We thought that would have been revolutionary. We would have been Funny or Die or whatever else there was. But they wanted a corporate identity.
'DICK IN A BOX'
Justin Timberlake’s comically productive collaborations on SNL got off the ground with this crooning duet with Samberg about how to give a girl the ultimate gift. In the original network airing on Dec. 16, 2006, the word 'dick' was bleeped 16 times.
JUSTIN TIMBERLAKE, guest host: With 'Dick in a Box' we had this loose idea. We’re kind of close to the same age so we kind of grew up with that kind of ’90s R&B group sound when we were kids, so we had this idea about those groups and how to do a joke about guys who were still stuck in that era. Which wasn’t a long era — like, half a decade, I think. And so that’s the idea we started off on, and then it was kind of like, 'How do you get away with them being idiots?' And the best way was for them to be as genuine as possible about the gift they were giving but not totally being at your full wit.
TACCONE: The first time they showed 'Dick in a Box' we were on the studio floor watching and we had this electrifying feeling and we thought, 'This is special.' We’d thought it was special while we were making it too, and then to feel it had this second life online gave us this other kind of feeling. Getting to work with someone as wildly talented as Justin Timberlake, getting to spend maybe four days with him — like, any time he wasn’t down on the floor rehearsing he’d come up to our shitty little writers’ room and work with us on lyrics. That was amazing. All of it was amazing.
SCHAFFER: 'Dick in a Box' we thought was pretty inside baseball. We were using songs that people don’t necessarily know anymore [for inspiration], from a broad SNL-audience point of view, and the joke was crass and stupid. We were not confident in the least. Timberlake was the only one who was confident. We showed him the script for it, and he read it. We were almost embarrassed to show it to him, but he went, 'This is great. We’re doing this.' I feel like he’s the only one who didn’t have doubts.
TACCONE: It was sort of an order-up kind of thing. Lorne said, 'You’re making a musical thing with Justin. Just do it.' And we were like, 'OK, well, we don’t have an idea.' And then it was concept Thursday night, start shooting Friday morning, lose Justin for a period of time, end shooting Friday night into Saturday morning, start editing Saturday morning and keep editing until the moment that it airs. That became our standard for how we made things. I got so good at knowing how much time we had that if we were done filming something and had 15 hours until air, I was like, 'I can only sleep for half an hour, not 45 minutes.'
JOST: One Timberlake sketch that I wrote with Erik Kenward and really loved, but that we never got to do, was Justin playing Michael McDonald and he opened his own fast-food restaurant and he called it McDonald’s. And he was at a piano in his restaurant and he would sing about the deals and also sing about his legal trouble with McDonald’s, who were constantly suing him. It was like, “My life is a nightmare/We also have Chicken McNuggets.” Timberlake just had the funniest Michael McDonald impression, but we could never figure out how to use it. It’s tough to get things into Justin’s shows anyway, because he has a bunch of characters that are recurring. Things have to really hit to get in.
Excerpted and abridged from Live From New York (Newly Updated and Expanded for SNL’s 40th Season) by James Andrew Miller and Tom Shales. Copyright 2002 by Thomas W. Shales and Jimmy the Writer Inc. Excerpted material copyright 2014 by Jimmy the Writer Inc. Reprinted by permission of Little, Brown and Co. All rights reserved.
This excerpt orginally appeared in the Sept. 13 issue of Billboard.